The SMB Guide to Marketing Success in 2024
Let’s get down to the marketing plan for 2024. That starts with a deeper look at four basic elements—tech, people, strategy, and budget.
The Holy Grail of Marketing for Startups
With the dearth of information available, it can be pretty confusing for startups, especially those in the B2B tech space, to create a half-decent marketing strategy.
Demand Generation vs Lead Generation – The Marketing Perspective
Demand generation and lead generation are often used interchangeably. Apart from most experienced marketers, there is often confusion between the two strategies and what they entail. While they share a common goal – driving revenue – these two approaches are distinct in their methods and objectives.
In The Content is King World, Where Does Content Strategy Stand?
With AI available everywhere, content is being published at record rates. However, the Gurus out there still caution on developing the right content for the right audience at the right time using the right channels.
Hiring the Right Marketing Leader for Your Company
What to look for in the next marketing leader you hire
Maximizing Digital Marketing Impact: The Importance of Market Research
In the ever-evolving landscape of marketing and business, one thing remains constant– the need for market research. It is undoubtedly an integral part of any marketing activity, especially a well-rounded digital marketing plan. Perhaps that’s the reason why market research can also be an overwhelming exercise. Keeping your fingertip on the pulse of your consumer […]
Business Goals 2023 – Recession-Proof Your Marketing Strategy & Drive Growth
So what does it take to maintain or increase brand loyalty and customer acquisition in the post-pandemic, recession-riddled world?
People & Profits – Building Trust through Marketing
The ability to market a brand ethically and build long-term trust from the consumer. Read our blog to know more about Ethical Marketing.
Fractional CMO – Who, What, & Why?
Who? A CMO is a crucial part of any company’s growth. They provide strategic thinking, marketing advice and support, and business leadership through mentoring or coaching. Fractional CMOs are part of a company’s senior leadership and are often responsible for strategic and tactical decisions that have a significant impact on the overall success of the […]