Maximizing Digital Marketing Impact: The Importance of Market Research

Digital Marketing fueled by market research

In the ever-evolving landscape of marketing and business, one thing remains constant– the need for market research. It is undoubtedly an integral part of any marketing activity, especially a well-rounded digital marketing plan. Perhaps that’s the reason why market research can also be an overwhelming exercise. Keeping your fingertip on the pulse of your consumer […]

Fractional CMO – Who, What, & Why?

fractional cmo

Who? A CMO is a crucial part of any company’s growth. They provide strategic thinking, marketing advice and support, and business leadership through mentoring or coaching.  Fractional CMOs are part of a company’s senior leadership and are often responsible for strategic and tactical decisions that have a significant impact on the overall success of the […]