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Author: Guha Bharadwaj

Guha is our multi-talented marketing maestro. Having worked as a marketing consultant for brands ranging from design to IT services, Guha can design, strategize, and save the world, all while strumming a catchy tune! He will also ensure that all deadlines are aligned, even if he has to work this marketing magic through the night.

Balancing the Marketing Objectives: Brand vs. Performance

The debate between brand and performance marketing is not an either-or scenario. Savvy marketers recognize the value of balancing these objectives to create a well-rounded, resilient, and profitable marketing strategy.

Marketing Operations – The Unsung Hero of Marketing Teams

Marketing Operations is often overlooked, underrated, and stretched too thin. I cannot stress enough the importance of an effective marketing operations team.

The Creativity-Productivity Conundrum in Marketing

Finding the balance between creativity and productivity can sometimes feel like the quest for El Dorado. But there is no silver bullet that solves it.

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Awama provides Fractional CMO services delivering practical and effective marketing leadership.

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From the blog

Making Moments Matter: Harnessing Trends for Brand Success

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Balancing the Marketing Objectives: Brand vs. Performance

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