Your brand values are more than just words on a mission statement. They are the heart and soul of your business, the magnetic force that attracts and maintains ideal clients who resonate with what you stand for.
Your marketing team serves as the driving force behind your brand’s success, helping you carve a distinct identity in the market. But, as with any team, even the most skilled and experienced marketers can encounter gaps.
The STIC framework can help you take your campaigns from blah to brilliant!
Effective marketing leadership demands a deft balance of vision & strategy, the agility to switch between long-term and short-term thinking, and the ability to exceed expectations while delivering tangible results. It’s a tightrope walk between the big picture and the nitty-gritty.
ChatGPT is scarily popular so much so that every time I tried to access, it kept displaying “ChatGPT is popular right now. Please come back later.”