Awama_Logo White

Navigating the 2024 Marketing Trendscape

Navigating the 2024 Marketing Trendscape

As the marketing stage undergoes a cosmic remix in 2024, one thing is clear – it’s not just about shouting into the digital abyss anymore. From fortifying our online castles against cyber dragons to trading in influencers for animated rockstars, the game has changed.

The Art of Marketing Leadership: Balancing Vision & Strategy

The Art of Marketing Leadership Balancing Vision Strategy

Effective marketing leadership demands a deft balance of vision & strategy, the agility to switch between long-term and short-term thinking, and the ability to exceed expectations while delivering tangible results. It’s a tightrope walk between the big picture and the nitty-gritty.

ChatGPT: To chat or not to chat?

ChatGPT: To chat or not to chat?

ChatGPT is scarily popular so much so that every time I tried to access, it kept displaying “ChatGPT is popular right now. Please come back later.”