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market research
Archana Bhattacharya

The Rising Role of Social Media in Market Research

The world of market research is evolving, with social media playing a pivotal role in shaping its future. As marketers, the opportunity lies in harnessing this powerhouse while navigating its intricacies with a discerning eye.

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MarTech
Archana Bhattacharya

Navigating the Multi-Channel Maze with MarTech

Reaching the customers at the right moment is a top priority for marketers. It’s also a struggle. Multi-channel marketing offers a way out by enabling you to engage with customers on their preferred medium or channel.

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