Exploring the 4 Ps of Marketing
The four Ps—product, price, place, and promotion—act as a foundational framework for marketing success.
The SMB Guide to Marketing Success in 2024
Let’s get down to the marketing plan for 2024. That starts with a deeper look at four basic elements—tech, people, strategy, and budget.
Unveiling the Puppet Strings: Biases Guiding Consumer Choices
In the intricate landscape of consumer choices, biases operate as unseen puppeteers, manipulating our preferences without our conscious awareness.
Why the CMO Role is Going Through a Rough Phase
Over the past decade, the marketing domain has witnessed a significant broadening of its scope. Today’s ‘Modern CMO’ is not just a brand visionary and a product marketing guru but is also adept in emerging fields such as data science, marketing technology (Martech), and lifecycle marketing.
Are Marketers Bad at Numbers?
Understanding the red flags of bad data should lead marketers to enhance their internal systems, particularly identity resolution tools.
Navigating the 2024 Marketing Trendscape
As the marketing stage undergoes a cosmic remix in 2024, one thing is clear – it’s not just about shouting into the digital abyss anymore. From fortifying our online castles against cyber dragons to trading in influencers for animated rockstars, the game has changed.
Lessons from 2023 and Looking Ahead
It’s never been clearer that there is a pressing need for good, effective marketing leadership. In today’s age of self-proclaimed experts and no shortage of advice on the internet, it’s hard to cut through the noise and still maintain credibility.
7 Tips for Success in Influencer Marketing
It’s a digital world where influencer marketing has emerged as the secret sauce for brand success. However, navigating this landscape demands a savvy approach.
The Holy Grail of Marketing for Startups
With the dearth of information available, it can be pretty confusing for startups, especially those in the B2B tech space, to create a half-decent marketing strategy.
SMART Goals: The Startup Marketer’s Blueprint for Success
Setting SMART goals in marketing is not just about defining what you want to achieve; it’s about ensuring that these goals are structured in a way that makes them actionable and effective.
Demand Generation vs Lead Generation – The Marketing Perspective
Demand generation and lead generation are often used interchangeably. Apart from most experienced marketers, there is often confusion between the two strategies and what they entail. While they share a common goal – driving revenue – these two approaches are distinct in their methods and objectives.
Mastering AI Marketing: 5 Crucial Pitfalls to Sidestep
AI is a tool, not a replacement for human creativity and judgment. Don’t make the mistake of letting AI run your marketing campaigns on autopilot without human oversight.