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Fractional CMO
Archana Bhattacharya

Why the CMO Role is Going Through a Rough Phase

Over the past decade, the marketing domain has witnessed a significant broadening of its scope. Today’s ‘Modern CMO’ is not just a brand visionary and a product marketing guru but is also adept in emerging fields such as data science, marketing technology (Martech), and lifecycle marketing.

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Are Marketers Bad at Numbers
Marketing
Archana Bhattacharya

Are Marketers Bad at Numbers?

Understanding the red flags of bad data should lead marketers to enhance their internal systems, particularly identity resolution tools.

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Navigating the 2024 Marketing Trendscape
Marketing
Sakshi Raturi

Navigating the 2024 Marketing Trendscape

As the marketing stage undergoes a cosmic remix in 2024, one thing is clear – it’s not just about shouting into the digital abyss anymore. From fortifying our online castles against cyber dragons to trading in influencers for animated rockstars, the game has changed.

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Lessons from 2023 and Looking Ahead
Marketing
Guha Bharadwaj

Lessons from 2023 and Looking Ahead

It’s never been clearer that there is a pressing need for good, effective marketing leadership. In today’s age of self-proclaimed experts and no shortage of advice on the internet, it’s hard to cut through the noise and still maintain credibility.

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